When it comes to marketing, why not use one of the most popular social media platforms in existence? Facebook marketing has taken off in recent years and for good reason, it is among the best ways to get your business exposed to the masses. Read on and learn everything you need to about Facebook marketing.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
A fun and easy way to get followers on your Facebook business page are to create a contest. Loyal followers will share their contest entries with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
Be sure and answer all questions that people post on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Additionally, post a link to an article on your site if it can answer their questions.
Use a Facebook group page just for your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted questions if you are unavailable. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is a really good way to engage your customers.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Facebook’s introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
As you now know, Facebook marketing can be extremely advantageous in helping your business grow. It won’t be easy, and there is a lot of work involved, but if you use the information given earlier, there is no reason why it can’t work for you. Implement the tips mentioned and take your business to a whole new level.
